Update for new iTunes Connect

* Add full support for new promotional text support in iTC (#9370) via Felix Krause
* Fix spaceship app_version to work with updated iTC (#9368) via Felix Krause
* Skip the upload success message when skipping the upload (#9352) via David Ohayon
* Allow for case insensitive screenshot directory names (#9349) via David Ohayon
* Remove invalid gym xcpretty options verify blocks (#9344) via Björn Dahlgren
* Add raise_shell_error option for sh action (#9313) via Kohki Miki
* refactor for newest version of rating endpoint (#9334) via Helmut Januschka
* Add a retry option on getting builds for a train (#9331) via David Ohayon
* Update GitHub URLs in commands_generator across tools (#9357) via Felix Krause

https://github.com/fastlane/fastlane/releases/tag/2.37.0
